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Sherpo Redirects let you clean up URLs, create branded short links, and retire old launches gracefully: without touching your DNS or plugins. You can map any path on your Sherpo site (for example, /course) to another internal page or an external URL directly from your Dashboard.
Redirects overview from Sherpo's dashboard

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When to use redirects

Redirects are useful for both marketing and site organization.
Common use cases include:
  • Campaign tracking — Create short, memorable links for affiliates, newsletters, or ad campaigns.
    → Example: /vip → /p/exclusive-bundle?utm_campaign=vip_launch meaning that customers will just have to visit yoursite.sherpo.io/vip to get redirected to the page.
  • A/B testing — Try multiple promo or coupon URLs and see which one converts better.
  • Cleanup — Retire outdated bundles or pages but keep backlinks alive by pointing them to newer, relevant products.

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Create a redirect

  1. Go to Organization → Site Settings → Redirects (or the Redirects tab under your site management menu).
  2. Click New Redirect.
  3. Fill in the fields:
    • Path — The short path visitors will type (e.g., /course). Must start with /.
    • Destination URL — The target destination. This can be:
      • Another Sherpo page (e.g., /p/course-2025-edition)
      • An external webpage (e.g., demo.sherpo.io/instagram)
  4. Click Create Redirect. It becomes active immediately.
Redirect creation from Sherpo's dashboard

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Manage existing redirects

Use the Redirects table to view, edit, or delete existing entries.
  • Search by path or destination to find long-running campaigns.
  • Click the ⋯ menu next to any redirect to update or remove it.
Redirects update instantly, no cache clearing or downtime needed.

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Best practices

  • Keep source Paths short and human-readable
    → Examples: /bundle, /demo, /discount-code
  • Review your list every few months to clean up old campaigns and avoid duplicate paths.
  • Combine redirects with bundles or coupons for seamless promotions.
    → Example: /vip → hidden bundle page with a coupon auto-applied.
  • Avoid chaining multiple redirects — always point directly to the final destination.

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FAQ

Redirects help preserve SEO equity from old links. Using short internal redirects (like /course → /p/sherpo-course) won’t harm performance.
Yes, you can redirect to any secure (HTTPS) destination. Sherpo enforces HTTPS for all outgoing links to ensure browser compatibility and user safety.
Sherpo doesn’t yet display redirect usage counts inside the dashboard. You can, however, add UTM parameters or connect tools like GA4 or Cloudflare Web Analytics to track clicks.
Deleting a redirect immediately removes it from your site. Visitors trying to access the old URL will see a standard 404 page unless a new redirect is created.
Absolutely. Redirects pair perfectly with coupons & affiliates and automations. Example: share /summer20 → /p/product?coupon=SUMMER20 to create simple, shareable promo links.
Yes. All redirects apply instantly: no cache clearing or propagation delays. They’re handled directly by Sherpo’s for fast, global response times.