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The Downloads product lets you sell digital content directly from your Sherpo store, from ebooks and templates to spreadsheets and design packs. Sherpo handles hosting, checkout, access protection, and file delivery automatically. You can bundle uploaded files and external links in one product, add descriptions, and enable security for supported file types. If you want a guide about how Downloads work for customers, see:

Downloads

Learn how users buy and unlock Download products.

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Create a Download product

  1. Go to Products → New product.
  2. Enter a title and short description.
  3. Select the Files tile (download icon).
  4. Click Create product to open the workspace.
From there, use Basic info to describe your product, list what’s included, and set a price in Prices. Downloads support the same pricing options as other Sherpo products. You can offer free or one-time paid products, create coupons, configure automations, and enable reviews. For a guide on Overview, Basic info, and Settings tabs, see:

Info & Settings

Edit your product’s info, description, and settings from the dashboard.
Files and links is where you can upload all the digital unlockable files and links, which require your customers to unlock the product to see. This is valid for Course and Download products.
Files and links view in Sherpo

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Upload files

Use the Files & links tab to upload the files customers receive after they unlock the product.
  • Click Add files to open the uploader.
  • Drag and drop files, or click to browse.
  • Wait for uploads to finish before leaving the page.
Files are not downloadable until the customer has unlocked the product.
New files upload modal in Sherpo
Each uploaded file appears with its name, size, and type. You can also add a short description so customers know what they are downloading.

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Rename files

You can rename a file at any time. If you omit the extension, Sherpo will automatically keep the correct one based on the original file type.
Rename file modal in Sherpo
If your content lives elsewhere (for example Google Drive, Notion, or GitHub), use Add link to include it in the bundle. Links are only visible after customers unlock the product.
  • Enter the URL (must support HTTPS).
  • Add a Link name (required).
  • Optionally add a Link description.
New link modal in Sherpo
The Files & links list shows everything included in the product in one place. From each item’s menu, you can rename, update descriptions, enable security (when available), or delete.
File list with actions menu and security badge in Sherpo
Uploaded files and external links remain locked until a customer unlocks the product through checkout or a manual grant.

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Secure PDFs and spreadsheets

For supported formats, you can enable file-level security from the item menu:
  • Add PDF Security for .pdf
  • Add XLSX Security for .xlsx
When security is enabled, the file shows a badge in the list (for example, Security enabled). You can remove security at any time from the same menu.
Other file types (ZIPs, images, videos) remain downloadable by design. If you need protection, export sensitive content as a secure PDF or XLSX when possible.

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Add a cover or preview

Use the Cover tab to upload images or videos that showcase your download. Covers appear at the top of the product page.
Cover tab in Sherpo with uploaded preview images
To add cover media, click Add files. Cover uploads accept PNG/JPEG images and MP4 videos.
Cover uploader modal in Sherpo
This is a great place to display mockups, artwork, or a short preview video.

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Product page settings

Under your product’s Settings tab, you can control what appears on the live product page:
  • Hide reviews disables reviews and prevents new ones from being submitted.
  • Sales counter displays the total number of transactions for the product, including free unlocks and discounted purchases.
You can change these settings at any time. Updates apply immediately.

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Customer experience

Once published:
  • Visitors can view your cover, description, and price.
  • After checkout, customers unlock the full Files & links list.
  • Each download is scoped to the customer’s account.
If you update a file, upload the new version and remove the outdated one so future customers download the latest content.

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Best practices

  • Use clear filenames (Design-Kit.zip, Guide-v3.pdf).
  • Add descriptions to reduce support questions.
  • Bundle related assets into a single ZIP to simplify delivery.
  • Mix hosted files and tracked external links for hybrid delivery.
  • Enable PDF/XLSX security for sensitive materials.

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FAQ

Yes. You can include multiple uploaded files and external links in the same product, up to the limit shown in the uploader.
No. Files and links remain locked until the customer unlocks the product.
Upload limits are shown in the uploader. In general, images can be up to 15 MB and videos up to 5 GB.
Yes. Upload the updated file and remove the outdated version so future customers receive the latest content.
It is removed from the product and cannot be recovered. Make sure you still have a copy saved elsewhere.
Security can be enabled per file for supported formats from the item menu. Secured files display a security badge, and you can remove security at any time.
Yes. Set the price to $0 in Prices. Customers still complete the free checkout flow to unlock access.
Yes. Downloads support coupons and can trigger automations like other Sherpo product types.
Yes. All purchases and free unlocks appear under Sales, including the buyer’s email and timestamp.
Yes. You can archive or delete it anytime from the product’s Settings tab.